The multiplicative and additive methods spread the margin "mechanically". But bookmakers don't spread their margin evenly: they put proportionally more on outsiders. This is the favourite-longshot bias, well documented in most betting markets.
The consequence: the multiplicative method overestimates the probability of outsiders, and can make you see value where there isn't any.
The power method
Find the exponent such that:
Since , small probabilities are reduced proportionally more than large ones. Simple, and often very effective.
Shin's method
An economic model (Shin, 1991-1993): the bookmaker protects itself against a proportion of insider bettors. The fair probability is:
where and ; is found numerically so that . Well suited to "horse racing" type markets or highly asymmetric ones.
The odds ratio method
Assume the bookmaker applies the same odds ratio to every outcome:
with found numerically.
Comparison
Which one to choose?
There's no universally best method. The right approach:
- Gather a history of closing odds and results.
- Compare the methods using a calibration metric (log loss, Brier score: see the next module).
- Choose the method that predicts best, by sport and by market.
Interactive tool
Method
Educational tool. Results are theoretical estimates, not betting advice.