Docteur Bet

Solutions · Sectors

Media & creators

Figures ready to publish, and someone to tell you what they are worth.

A sports desk has neither the time nor the budget to build a data team. An independent creator has less still. So the figures in circulation usually come from a glance at an odds site, not from a model tested across several seasons.

The problem it solves

A figure without context turns against whoever publishes it. “PSG have a 60% chance of winning the title” means nothing if no one can explain why, or what the remaining 40% is worth. We supply both: the value, and enough to defend it in an editorial meeting.

What we deliver

Probabilities and projections computed with a published model, never eyeballed. The context that turns a figure into an article: why it moved, what could move it again, what it actually says. Charts in your own house style, ready to drop in rather than a raw table to reformat.

The full article, if you want it

We do not only supply the raw material. The piece can be written end to end, data and charts in place, ready to run under your byline. That is the difference between finding the figure and publishing the article — and it is usually the second that is missing, not the first.

Turnaround, which matters as much as the rest

A live story has a window of days, not weeks. We work at that pace, and we are glad to read a piece that cites our data before it runs — free of charge, and with no editorial say.

Why us

The model is public and the method documented. A curious reader can find it and check it, which protects your newsroom as much as it commits us. A figure you can source beats a figure you hope is right.

A few concrete examples

  • “PSG are thirteenth and still favourites”: the angle, the figures, the chart
  • A map of likely final positions, in your outlet’s colours
  • A complete article, written and ready to publish under your brand
  • A pre-publication check, within 24 hours

What you can get