Solutions · Sectors
Brands & agencies
Data people actually want to share.
A football campaign gains from resting on something other than an opinion or a stock visual. But producing real sports data in-house is neither an agency’s job nor its timeline.
The problem it solves
Branded content around sport suffers from a credibility gap: everyone has a view, nobody has a method. A verifiable figure, whose method is public, changes the nature of the conversation.
What we deliver
Quantified content built to be shared — a surprising statistic, a counter-intuitive probability, an unexpected comparison — rather than raw data to be worked up. Variants by audience, by market or by campaign moment: ahead of a marquee fixture, during an international break, at the opening of a transfer window. And guidance on presentation: what works visually, what gets shared, what stays statistically sound.
What it changes in practice
Content that holds up if a journalist or a pedantic follower checks the figure — and that often gets shared precisely because people learn something from reading it.
Why us
We do not manufacture a figure to serve a campaign. We start from the model and look for the angle that is both true and interesting — which is what makes content travel instead of being ignored. Our name can accompany the work, but only on what we have checked.
A few concrete examples
- A counter-intuitive statistic, verified, ready to share
- Variants by market or by campaign moment
- Visuals in your house style, with the method note that makes them citable